GEO Audit Tool — Free AI Visibility Audit by Otter Labs
Run a free GEO audit to check your brand's visibility across ChatGPT, Perplexity, and Google AI Overviews. Instant results, no sign-up required.
What is Generative Engine Optimisation (GEO)?
GEO is the next evolution of search optimisation, focused on ensuring your brand appears prominently in AI-generated responses from platforms like ChatGPT, Perplexity, and Google AI Overviews.
AI Visibility
Ensure your brand appears in AI-generated responses across multiple platforms.
Beyond SEO
Optimise for conversational AI responses, not just traditional search results.
Future-Ready
Prepare your brand for the AI-first future of information discovery.
Competitive Edge
Stay ahead whilst competitors are still focused on traditional SEO.
Why GEO Matters for Your Business
Consumer behaviour is shifting towards AI-powered search. If your brand isn't visible in AI responses, you're missing out on the future of customer discovery.
The Risk of Invisibility
When potential customers ask AI assistants for recommendations in your industry, will your brand be mentioned? Or will your competitors dominate the conversation? Traditional SEO optimises for search engine results pages. GEO optimises for AI-generated answers that customers increasingly trust and act upon.
Changing User Behaviour
Modern consumers are increasingly turning to AI assistants for research, recommendations, and decision-making support across all industries. Studies show that users trust AI-generated recommendations, often treating them as more objective than traditional advertising or sponsored content.
Conversational Commerce
AI assistants are becoming the new sales channel. Customers ask questions like "What's the best project management tool?" and expect instant, relevant answers. If your brand consistently appears in these conversations, you're building trust and consideration at the moment of intent.
First-Mover Advantage
GEO is still in its early stages. Brands that invest now can establish dominance in AI responses before the market becomes saturated. Early adoption of GEO strategies can secure your position as the go-to brand in your category across multiple AI platforms.
Why Use Our Free GEO Audit Tool?
Get instant insights into your current AI visibility and discover opportunities to improve your brand's presence across generative AI platforms.
Multi-Platform Analysis
Our audit checks your brand visibility across ChatGPT, Perplexity, and Google AI Overviews simultaneously, giving you a comprehensive view of your AI presence. Includes keyword visibility scoring, platform-specific insights, and competitor comparison.
Instant Results
No waiting for weeks to get your audit results. Our automated system provides detailed insights within minutes of submitting your brand information, with a detailed shareable web report.
Actionable Recommendations
Beyond just showing you where you stand, our audit provides specific, actionable recommendations to improve your GEO performance across all platforms.
Frequently Asked Questions
Everything you need to know about GEO and our free audit tool
- What is Generative Engine Optimisation (GEO)?
- GEO is the practice of optimising your online presence to ensure your brand appears prominently in AI-generated responses from platforms like ChatGPT, Perplexity, and Google AI Overviews. It's the next evolution beyond traditional SEO, focusing on conversational AI responses.
- How is GEO different from traditional SEO?
- Traditional SEO optimises for search engine result pages (SERPs), whilst GEO optimises for AI-generated responses. When users ask AI assistants questions, they receive direct answers rather than links to websites. GEO ensures your brand is mentioned in these AI responses.
- Which platforms does your audit cover?
- Our free audit analyses your brand visibility across three major AI platforms: ChatGPT (OpenAI), Perplexity AI, and Google AI Overviews. These platforms represent the majority of consumer AI interactions for business research and recommendations.
- How accurate are the audit results?
- Our audit uses the same APIs and methods that real users interact with when asking AI assistants about your industry. Results reflect actual AI responses at the time of testing. However, AI responses can vary, so we recommend running audits regularly to track trends.
- Is the free audit really free?
- Yes, our basic GEO audit is completely free with no hidden costs. You'll receive a comprehensive web report showing your visibility across all three platforms. We offer this free service to help businesses understand the importance of GEO.
- How long does the audit take?
- The audit typically completes within 2-3 minutes. Our automated system queries each AI platform with your keywords and analyses the responses in real-time to generate your visibility report.
- Can I audit my competitors?
- Yes, you can run audits for any brand or company to understand their GEO performance. This is helpful for competitive analysis and understanding the GEO landscape in your industry.
- What should I do after getting my audit results?
- Review your visibility scores and the specific AI responses mentioning (or not mentioning) your brand. Focus on improving content quality, building digital authority, and engaging with relevant communities. Consider running follow-up audits to track improvements.
- How often should I run GEO audits?
- We recommend monthly audits to track your progress and monitor changes in AI platform responses. The AI landscape evolves rapidly, and regular monitoring helps you stay ahead of changes in your visibility.
- Do you offer advanced GEO services?
- Whilst our audit tool is free, we do offer comprehensive GEO consultancy and implementation services for businesses serious about improving their AI visibility. Contact us through the audit results if you'd like to learn more.